一级指标

二级指标

三级指标

认知指标X

28.2%

曝光指标X1

11.1%

曝光量X1.1

11.07%

影响指标X2

17.1%

微博总数X2.1

9.71%

发博频率X2.2

7.42%

感受指标Y

39.7%

吸引力指标Y1

24.0%

粉丝数Y1.1

10.35%

粉丝增长数Y1.2

13.69%

内容指标Y2

15.7%

含图微博数Y2.1

9.68%

含视频微博数Y2.2

6.01%

行为指标Z

32.1%

互动指标Z1

25.1%

点赞数Z1.1

7.84%

回复数Z1.2

8.52%

转推数Z1.3

8.75%

活跃指标Z2

7.0%

活跃人数Z2.1

6.96%