一级指标 | 二级指标 | 三级指标 | |||
认知指标X | 28.2% | 曝光指标X1 | 11.1% | 曝光量X1.1 | 11.07% |
影响指标X2 | 17.1% | 微博总数X2.1 | 9.71% | ||
发博频率X2.2 | 7.42% | ||||
感受指标Y | 39.7% | 吸引力指标Y1 | 24.0% | 粉丝数Y1.1 | 10.35% |
粉丝增长数Y1.2 | 13.69% | ||||
内容指标Y2 | 15.7% | 含图微博数Y2.1 | 9.68% | ||
含视频微博数Y2.2 | 6.01% | ||||
行为指标Z | 32.1% | 互动指标Z1 | 25.1% | 点赞数Z1.1 | 7.84% |
回复数Z1.2 | 8.52% | ||||
转推数Z1.3 | 8.75% | ||||
活跃指标Z2 | 7.0% | 活跃人数Z2.1 | 6.96% |