| 变量模型 | M = 品牌依恋 | Y = 消费者宽恕意愿 | ||
| b (模型1) | b (模型2) | b (模型3) | ||
| 常量 | 4.635 | 4.281 | 0.821 | |
| 年龄 | −0.199 | −0.061 | 0.088 | |
| 性别 | −0.176 | −0.111 | 0.020 | |
| 学历 | −0.171 | −0.126 | 0.002 | |
| 月收入 | −0.093 | −0.071 | −0.002 | |
| X = 关系规范 | 0.493** | 0.462** | 0.094 | |
| M = 品牌依恋 | - | - | 0.746*** | |