变量 | 估计 | 标准误 | Wald | 自由度 | 显著性 |
[购买量 = 1] | 4.202 | 1.507 | 7.778 | 1 | 0.005*** |
[购买量 = 2] | 7.063 | 1.545 | 20.885 | 1 | 0.000*** |
性别X1 | 0.283 | 0.254 | 1.241 | 1 | 0.265 |
年龄X2 | 0.018 | 0.139 | 0.016 | 1 | 0.898 |
受教育程度X3 | −0.122 | 0.168 | 0.525 | 1 | 0.469 |
家庭人数X6 | 0.829 | 0.217 | 14.537 | 1 | 0.000*** |
是否有老人同住X7 | 0.308 | 0.251 | 1.498 | 1 | 0.221 |
是否有小孩同住X8 | 0.103 | 0.273 | 0.143 | 1 | 0.706 |
产品了解度X9 | 0.342 | 0.172 | 3.925 | 1 | 0.048** |
品牌了解度X10 | 0.122 | 0.176 | 0.476 | 1 | 0.490 |
营养丰富X11 | −0.057 | 0.153 | 0.137 | 1 | 0.711 |
气味好闻X12 | 0.352 | 0.123 | 8.246 | 1 | 0.004*** |
色泽新鲜X13 | −0.220 | 0.128 | 2.948 | 1 | 0.086* |
口味佳X14 | 0.023 | 0.154 | 0.023 | 1 | 0.880 |
卫生安全X15 | −0.076 | 0.212 | 0.129 | 1 | 0.719 |
农药残留低X16 | 0.457 | 0.198 | 5.349 | 1 | 0.021** |
有质量认证X17 | 0.080 | 0.123 | 0.419 | 1 | 0.517 |
价格便宜X18 | 0.101 | 0.124 | 0.664 | 1 | 0.415 |
有品牌X19 | 0.142 | 0.130 | 1.199 | 1 | 0.273 |
有包装X20 | −0.269 | 0.138 | 3.776 | 1 | 0.052* |
亲朋介绍X21 | −0.226 | 0.118 | 3.642 | 1 | 0.056* |
购买地距离近X22 | 0.030 | 0.128 | 0.054 | 1 | 0.816 |
[职业 = 1] X4 | 0.240 | 0.798 | 0.091 | 1 | 0.763 |
[职业 = 2] X4 | 0.583 | 0.501 | 1.352 | 1 | 0.245 |
[职业 = 3] X4 | 0.170 | 0.582 | 0.086 | 1 | 0.770 |
[职业 = 4] X4 | 0.753 | 0.524 | 2.066 | 1 | 0.151 |
[职业 = 5] X4 | 0.380 | 0.613 | 0.384 | 1 | 0.536 |
[职业 = 6] X4 | 0.757 | 0.639 | 1.404 | 1 | 0.236 |
[职业 = 7] X4 | 0a | . | . | 0 | . |
[家庭月均收入 = 1] X5 | 0.716 | 0.507 | 1.996 | 1 | 0.158 |
[家庭月均收入 = 2] X5 | 0.894 | 0.488 | 3.353 | 1 | 0.067* |
[家庭月均收入 = 3] X5 | 0.481 | 0.494 | 0.946 | 1 | 0.331 |
[家庭月均收入 = 4] X5 | 0.855 | 0.506 | 2.851 | 1 | 0.091* |
[家庭月均收入 = 5] X5 | 0a | . | . | 0 | . |