主要因素 | 次级因素 | 引入因素 |
individual factors | attitude | attitude toward green brand [23] |
attitude toward green product [25] | ||
ambivalent attitude [22] | ||
positive attitude [3] | ||
pro-environmental consumer attitude [21] | ||
motivation | consumer innovation [9] | |
innovativeness [25] | ||
personal innovativeness [24] | ||
psychographic factor | anxious mood [22] | |
depressed mood [22] | ||
green product psychological ownership [26] | ||
socio-cultural factor | brand trust [28] | |
consumer brand engagement [14] | ||
fear of COVID-19 Pandemic [27] | ||
perceived factor | consumption sensitivity [29] | |
green product utility [21] | ||
perceived greenness [9] | ||
perceived novelty [9] | ||
perceived cost of green purchasing [1] | ||
price sensitivity [1] | ||
perceived marketplace influence [19] | ||
satisfaction [31] | ||
individual factors | value | self-expression benefits [32] |
economic value [19] | ||
green value [29] [31] | ||
utilitarian environmental benefit [32] | ||
personal norm | adolescents’ nature relatedness [38] | |
adolescents’ social responsibility [38] | ||
controllability [37] | ||
connectedness to nature [21] | ||
ecological conscious consumer behavior [36] | ||
ecological conscience [20] | ||
environmental belief [6] | ||
environmental cognition [37] | ||
environmental indebtedness [37] | ||
Empathy [21] | ||
inherent virtue [8] | ||
green concern [43] | ||
green lifestyle [35] | ||
green experience [31] | ||
green product literacy [27] | ||
green product orientation [27] | ||
moral character [8] | ||
moral identity [21] | ||
recycling participation [33] |