维度 | 题项 | 显著性估计 | 题目信度 | 组成效度 | 收敛效度 | Cronbach’s alpha | ||||
UnStd | S.E. | z-value | P | Std. | SMC | CR | AVE | |||
顾客期望 | TE1 | 1.000 |
|
|
| 0.876 | 0.767 | 0.886 | 0.722 | 0.885 |
TE2 | 1.002 | 0.068 | 14.819 | *** | 0.827 | 0.684 | ||||
TE3 | 0.943 | 0.061 | 15.397 | *** | 0.846 | 0.716 | ||||
数字体验 | DE1 | 1.000 |
|
|
| 0.769 | 0.591 | 0.884 | 0.604 | 0.884 |
DE2 | 1.179 | 0.097 | 12.186 | *** | 0.799 | 0.638 | ||||
DE3 | 1.077 | 0.087 | 12.356 | *** | 0.814 | 0.663 | ||||
DE4 | 1.033 | 0.091 | 11.390 | *** | 0.773 | 0.598 | ||||
DE5 | 1.043 | 0.094 | 11.080 | *** | 0.729 | 0.531 | ||||
真实性 | AU1 | 1.000 |
|
|
| 0.685 | 0.469 | 0.869 | 0.626 | 0.868 |
AU2 | 1.245 | 0.113 | 11.020 | *** | 0.827 | 0.684 | ||||
AU3 | 1.321 | 0.119 | 11.081 | *** | 0.864 | 0.746 | ||||
AU4 | 1.090 | 0.107 | 10.213 | *** | 0.778 | 0.605 | ||||
感知价值 | PV1 | 1.000 |
|
|
| 0.683 | 0.466 | 0.833 | 0.627 | 0.827 |
PV2 | 1.281 | 0.124 | 10.325 | *** | 0.823 | 0.677 | ||||
PV3 | 1.323 | 0.126 | 10.492 | *** | 0.859 | 0.738 | ||||
感知质量 | PQ1 | 1.000 |
|
|
| 0.758 | 0.575 | 0.838 | 0.633 | 0.837 |
PQ2 | 1.021 | 0.093 | 10.954 | *** | 0.814 | 0.663 | ||||
PQ3 | 1.045 | 0.097 | 10.819 | *** | 0.813 | 0.661 | ||||
满意度 | TS1 | 1.000 |
|
|
| 0.750 | 0.563 | 0.819 | 0.602 | 0.837 |
TS2 | 0.969 | 0.085 | 11.375 | *** | 0.764 | 0.584 | ||||
TS3 | 1.022 | 0.084 | 12.231 | *** | 0.813 | 0.661 | ||||
忠诚度 | TL1 | 1.000 |
|
|
| 0.817 | 0.667 | 0.833 | 0.627 | 0.832 |
TL2 | 0.960 | 0.071 | 13.501 | *** | 0.872 | 0.760 | ||||
TL3 | 0.800 | 0.077 | 10.450 | *** | 0.674 | 0.454 |