国家

自变量

因变量

认知国家形象

情感国家形象

产品评价

购买意愿

产品拥有

美国

消费者

敌意

b = −0.069

b = −0.345

b = −0.018

b = −0.002

B = −0.458

t = −1.246

t = −6.584

t = −0.324

t = −0.033

WALS = 5.690

p = 0.214

p < 0.001

p = 0.746

p = 0.973

p < 0.05

情感国家

形象

b = 0.026

b = 0.121

b = 0.205

B = 1.390

t = 0.462

/

t = 3.838

t = 3.756

WALS = 10.324

p = 0.644

p < 0.001

p < 0.001

p < 0.001

日本

消费者

敌意

b = 0.006

b = −0.363

b = −0.089

b = −0.006

B = −0.484

t = 0.115

t = −7.145

t = −1.644

t = −0.112

WALS = 8.834

p = 0.909

p < 0.001

p = 0.101

p = 0.911

p < 0.01

情感国家形象

b = 0.079

b = 0.254

b = 0.202

B = 1.77

t = 1.449

/

t = 4.828

t = 3.788

WALS = 11.872

P = 0.148

p < 0.001

p < 0.001

p < 0.001