国家 | 自变量 | 因变量 | ||||
认知国家形象 | 情感国家形象 | 产品评价 | 购买意愿 | 产品拥有 | ||
美国 | 消费者 敌意 | b = −0.069 | b = −0.345 | b = −0.018 | b = −0.002 | B = −0.458 |
t = −1.246 | t = −6.584 | t = −0.324 | t = −0.033 | WALS = 5.690 | ||
p = 0.214 | p < 0.001 | p = 0.746 | p = 0.973 | p < 0.05 | ||
情感国家 形象 | b = 0.026 |
| b = 0.121 | b = 0.205 | B = 1.390 | |
t = 0.462 | / | t = 3.838 | t = 3.756 | WALS = 10.324 | ||
p = 0.644 |
| p < 0.001 | p < 0.001 | p < 0.001 | ||
日本 | 消费者 敌意 | b = 0.006 | b = −0.363 | b = −0.089 | b = −0.006 | B = −0.484 |
t = 0.115 | t = −7.145 | t = −1.644 | t = −0.112 | WALS = 8.834 | ||
p = 0.909 | p < 0.001 | p = 0.101 | p = 0.911 | p < 0.01 | ||
情感国家形象 | b = 0.079 |
| b = 0.254 | b = 0.202 | B = 1.77 | |
t = 1.449 | / | t = 4.828 | t = 3.788 | WALS = 11.872 | ||
P = 0.148 |
| p < 0.001 | p < 0.001 | p < 0.001 |