Independent variable | Regression coefficient | Standard error | wald | Significance |
Price | 0.432 | 0.192 | 5.076 | 0.024 |
Portability | 0.493 | 0.198 | 6.167 | 0.013 |
Brand reputation | −0.749 | 0.240 | 9.777 | 0.002 |