| 模型1 | 模型2 | 模型3 | |
| 常数 | 5.451** (49.573) | 5.451** (67.697) | 5.442** (68.995) |
| 推荐类型 | 0.634** (2.883) | 0.711** (4.409) | 0.710** (4.496) |
| 消费者知识 | 0.552** (9.214) | 0.547** (9.328) | |
| 推荐类型*消费者知识 | −0.271* (−2.309) | ||
| 样本量 | 99 | 99 | 99 |
| R2 | 0.079 | 0.511 | 0.537 |
| 调整R2 | 0.069 | 0.501 | 0.523 |
| F值 | F (1, 97) = 8.313, p = 0.005 | F (2, 96) = 50.197, p = 0.000 | F (3, 95) = 36.752, p = 0.000 |