| 因变量 | 折扣深度 | 促销方式 | |
| 价格折扣 | 买赠折扣 | ||
| 感知价值 | 10% | 4.20 (1.13) | 4.42 (1.50) |
| 25% | 4.31 (1.01) | 4.61 (1.08) | |
| 50% | 4.88 (0.98) | 4.65 (1.48) | |
| 购买意向 | 10% | 4.09 (1.32) | 4.19 (1.63) |
| 25% | 3.99 (1.41) | 4.67 (1.14) | |
| 50% | 5.06 (0.85) | 4.48 (1.43) | |
| 感知质量 | 10% | 6.24 (0.98) | 6.00 (1.25) |
| 25% | 5.63 (1.27) | 6.09 (1.30) | |
| 50% | 4.56 (0.78) | 5.62 (1.16) | |
| 预期未来估价 | 10% | 44.51 (6.22) | 45.77 (5.67) |
| 25% | 39.06 (8.06) | 44.19 (7.41) | |
| 50% | 32.34 (9.02) | 40.93 (7.20) | |