| 变量 | 标准化系数 | t值 | P值 | VIF值 |
| benefits | 0.232 | 37.426 | 0.000 | 1.085 |
| feel | 0.254 | 41.855 | 0.000 | 1.031 |
| properties | 0.132 | 21.033 | 0.000 | 1.077 |
| gift | 0.113 | 18.826 | 0.000 | 1.028 |
| look | 0.114 | 18.713 | 0.000 | 1.061 |
| value | 0.231 | 34.411 | 0.000 | 1.273 |
| express | 0.105 | 17.451 | 0.000 | 1.026 |
| service | 0.092 | 13.712 | 0.000 | 1.234 |
| promote | 0.056 | 9.395 | 0.000 | 1.023 |
| R2 | 0.414 |
| F | 1285.817 |
| AdjR2 | 0.413 |
| Sig | 0.000 |