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| 天猫 | 京东 | 拼多多 | 苏宁易购 | 唯品会 | 国美 | 当当 | 亚马逊 | 其他 |
| 2012 | 52.10% | 22.30% | / | 3.60% | / | / | 1.20% | 2.30% | 10% |
| 2013 | 50.10% | 22.40% | / | 4.90% | 2.30% | 0.40% | 1.45% | 2.70% | 11.50% |
| 2014 | 59.30% | 20.20% | / | 3.10% | 2.80% | 1.70% | 1.30% | 1.50% | 8% |
| 2015 | 57.40% | 23.40% | / | 3.00% | 3.20% | 1.60% | 1.30% | 1.20% | 10.30% |
| 2016 | 57.70% | 25.40% | 0.20% | 3.30% | 3.70% | 1.80% | 1.40% | 1.30% | 4.50% |
| 2017 | 52.73% | 32.50% | 2.50% | 3.17% | 3.25% | 1.65% | 0.46% | 0.80% | 2.95% |
| 2018 | 53.50% | 27.80% | 7.80% | 3.46% | 2.18% | / | 0.26% | / | 4.34% |
| 2019 | 50.10% | 26.51% | 12.80% | 3.04% | 1.88% | 1.73% | / | / | 5.00% |