|
| 消费者抵制意愿 | 消费者感知严重性 | ||||||
|
| 模型5 | 模型6 | 模型7 | 模型8 | ||||
|
| β | t | β | t | β | t | β | t |
| 常量 | 0.835 (0.704) | 1.187 | 4.854*** (0.759) | 6.397 | 2.192** (0.789) | 2.777 | 2.375*** (0.658) | 3.609 |
| 企业伪善行为 | 0.661*** (0.184) | 3.587 |
|
| 1.141*** (0.199) | 5.727 | 0.070 (0.172) | 0.404 |
| 消费者感知严重性 |
|
| −0.330*** (0.201) | −1.641 | −0.745*** (0.219) | −3.404 |
|
|
| 消费者道德认同 | 0.340 (0.178) | 1.909 | −0.741*** (0.199) | −3.726 | −0.210 (0.201) | −1.043 | −0.049 (0.167) | −0.292 |
| 企业伪善行为 × 消费者道德认同 | −0.048 (0.046) | −1.061 |
|
| −0.217*** (0.051) | −4.251 | 0.093* (0.043) | 2.172 |
| 消费者感知严重性 × 消费者道德认同 |
|
| 0.215*** (0.510) | 4.216 | 0.286*** (0.057) | 4.983 |
|
|
| F | 75.540 | 74.850 | 67.610 | 106.425 | ||||
| R2 | 0.312 | 0.310 | 0.405 | 0.390 | ||||