主要因素

次级因素

引入因素

individual factors

attitude

attitude toward green brand [23]

attitude toward green product [25]

ambivalent attitude [22]

positive attitude [3]

pro-environmental consumer attitude [21]

motivation

consumer innovation [9]

innovativeness [25]

personal innovativeness [24]

psychographic factor

anxious mood [22]

depressed mood [22]

green product psychological ownership [26]

socio-cultural factor

brand trust [28]

consumer brand engagement [14]

fear of COVID-19 Pandemic [27]

perceived factor

consumption sensitivity [29]

green product utility [21]

perceived greenness [9]

perceived novelty [9]

perceived cost of green purchasing [1]

price sensitivity [1]

perceived marketplace influence [19]

satisfaction [31]

individual factors

value

self-expression benefits [32]

economic value [19]

green value [29] [31]

utilitarian environmental benefit [32]

personal norm

adolescents’ nature relatedness [38]

adolescents’ social responsibility [38]

controllability [37]

connectedness to nature [21]

ecological conscious consumer behavior [36]

ecological conscience [20]

environmental belief [6]

environmental cognition [37]

environmental indebtedness [37]

Empathy [21]

inherent virtue [8]

green concern [43]

green lifestyle [35]

green experience [31]

green product literacy [27]

green product orientation [27]

moral character [8]

moral identity [21]

recycling participation [33]