| 主要因素 | 引入因素 |
| Situation | green product advertising appeals [28] |
| media exposure [42] | |
| parent’s nature relatedness [38] | |
| Promotion [35] | |
| social pressure [1] | |
| social influence [24] | |
| informational social influence [40] | |
| normative social influence [40] | |
| information social support [40] | |
| emotional social support [40] | |
| expertise of peers [40] | |
| trustworthiness of peers [40] |