| 主要因素 | 引入因素 |
| Product specific | environmental cooperation social responsibility (ECSR) Initiative [34] |
| brand anthropomorphic image [28] | |
| clothing brand green innovation [9] | |
| excessive product packaging [26] | |
| corporate green wash behavior [26] | |
| company’s perceived green image [25] | |
| green attribute [32] | |
| product category [32] |