| 时间 | 天猫 | 京东 | 其他 |
| 2011Q3 | 50.9% | 18.6% | 30.5% |
| 2011Q4 | 39.9% | 14.7% | 45.4% |
| 2012Q1 | 51.5% | 22.7% | 25.8% |
| 2012Q2 | 41.5% | 15.5% | 43.0% |
| 2012Q3 | 54.6% | 21.8% | 23.6% |
| 2012Q4 | 56.7% | 19.6% | 23.7% |
| 2013Q1 | 51.3% | 17.5% | 31.2% |
| 2013Q2 | 50.8% | 17.1% | 32.1% |
| 2013Q3 | 51.1% | 17.5% | 31.4% |
| 2013Q4 | 52.1% | 18.3% | 29.6% |
| 2014Q1 | 58.8% | 19.2% | 22.0% |
| 2014Q2 | 57.4% | 21.0% | 21.6% |
| 2014Q3 | 57.6% | 19.3% | 23.1% |
| 2014Q4 | 59.3% | 20.2% | 20.5% |
| 2015Q1 | 58.6% | 22.8% | 18.6% |
| 2015Q2 | 55.7% | 25.2% | 19.1% |
| 2015Q3 | 57.8% | 23.3% | 18.9% |
| 2015Q4 | 55.7% | 27.1% | 17.2% |
| 2016Q1 | 56.1% | 24.8% | 19.1% |
| 2016Q2 | 56.5% | 26.8% | 16.7% |
| 2016Q3 | 56.2% | 25.1% | 18.7% |
| 2016Q4 | 57.7% | 25.4% | 16.9% |
| 2017Q1 | 56.6% | 26.0% | 17.4% |