|
| 功能价值 | 享乐价值 | 激励价值 | 感知风险 |
| 享乐价值 |
|
|
|
|
| (直接效应) |
|
|
|
|
| (间接效应) | 0.425 |
|
|
|
| (总效应) | 0.425 |
|
|
|
| 激励价值 |
|
|
|
|
| (直接效应) | 0.343 | 0.376 |
|
|
| (间接效应) | 0.145 |
|
|
|
| (总效应) | 0.488 | 0.376 |
|
|
| 感知风险 |
|
|
|
|
| (直接效应) | −0.424 | −0.318 | −0.576 |
|
| (间接效应) | −0.134 | −0.056 |
|
|
| (总效应) | −0.558 | −0.374 | −0.576 |
|
| 行为态度 |
|
|
|
|
| (直接效应) | 0.616 | 0.529 | 0.547 | −0.478 |
| (间接效应) | 0.012 | 0.045 | 0.081 |
|
| (总效应) | 0.678 | 0.574 | 0.628 | −0.478 |