构面 | 问项 | Loading | CR | AVE |
奢华度(LD) | LD1 | 0.81 | 0.721 | 0.565 |
LD2 | 0.688 |
|
| |
受欢迎度(PD) | PD1 | 0.914 | 0.915 | 0.843 |
PD2 | 0.922 |
|
| |
良性嫉妒(BE) | BE1 | 0.746 | 0.845 | 0.523 |
BE2 | 0.696 |
|
| |
BE3 | 0.771 |
|
| |
BE4 | 0.742 |
|
| |
BE5 | 0.656 |
|
| |
自我推销(SP) | SP1 | 0.877 | 0.916 | 0.733 |
SP2 | 0.870 |
|
| |
SP3 | 0.890 |
|
| |
SP4 | 0.784 |
|
| |
分享意图(SI) | SI1 | 0.843 | 0.909 | 0.713 |
SI2 | 0.805 |
|
| |
SI3 | 0.884 |
|
| |
SI4 | 0.845 |
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|