| 维度 | 题项 | 因子载荷 | AVE | CR |
| 商品因素 | JZGZ1 | 0.824 | 0.577 | 0.844 |
| JZGZ2 | 0.791 | |||
| JZGZ3 | 0.678 | |||
| JZGZ4 | 0.737 | |||
| 环境因素 | XFYY1 | 0.760 | 0.569 | 0.840 |
| XFYY2 | 0.798 | |||
| XFYY3 | 0.767 | |||
| SPYS4 | 0.687 | |||
| 价格因素 | SPYS3 | 0.762 | 0.613 | 0.826 |
| SPYS2 | 0.784 | |||
| SPYS1 | 0.802 | |||
| 群体因素 | HJYS4 | 0.776 | 0.605 | 0.860 |
| HJYS3 | 0.788 | |||
| HJYS2 | 0.809 | |||
| HJYS1 | 0.737 | |||
| 价值感知 | JGYS3 | 0.814 | 0.617 | 0.866 |
| JGYS2 | 0.725 | |||
| JGYS1 | 0.801 | |||
| QTYS4 | 0.800 | |||
| 消费意愿 | QTYS3 | 0.844 | 0.670 | 0.890 |
| QTYS2 | 0.816 | |||
| QTYS1 | 0.813 |