| 品牌信任TR | 购买意愿INT | |||||
| B | 标准误 | t | B | 标准误 | t | |
| SE | −0.049 | 0.097 | −0.506 | −0.025 | 0.066 | −0.38 |
| NE | 0.006 | 0.103 | 0.057 | −0.041 | 0.071 | −0.583 |
| SE * NE | 0.075** | 0.017 | 4.337 | 0.053** | 0.012 | 4.508 |
| R2 | 0.153 | 0.19 | ||||
| 调整R2 | 0.14 | 0.178 | ||||
| F值 | F(3, 197) = 11.826, p = 0.000 | F(3, 197) = 15.402, p = 0.000 | ||||
| ΔR2 | 0.081 | 0.084 | ||||
| ΔF值 | F(1, 197) = 18.808, p = 0.000 | F(1, 197) = 20.320, p = 0.000 | ||||