构念 | 量表题项 | EFA | CFA | ||
因子载荷 | Cronbach’s α | CR | AVE | ||
声誉 | CR1 | 0.849 | α = 0.912 | 0.914 | 0.779 |
CR2 | 0.893 | ||||
CR3 | 0.905 | ||||
专业性 | EX1 | 0.843 | α = 0.914 | 0.916 | 0.731 |
EX2 | 0.872 | ||||
EX3 | 0.874 | ||||
EX4 | 0.829 | ||||
互动性 | IN1 | 0.860 | α = 0.882 | 0.883 | 0.716 |
IN2 | 0.817 | ||||
IN3 | 0.860 | ||||
吸引力 | AT1 | 0.907 | α = 0.929 | 0.928 | 0.764 |
AT2 | 0.876 | ||||
AT3 | 0.851 | ||||
AT4 | 0.862 | ||||
对意见领袖的信任 | TO1 | 0.877 | α = 0.932 | 0.932 | 0.774 |
TO2 | 0.904 | ||||
TO3 | 0.865 | ||||
TO4 | 0.872 | ||||
参与度 | EN1 | 0.865 | α = 0.922 | 0.923 | 0.706 |
EN2 | 0.806 | ||||
EN3 | 0.831 | ||||
EN4 | 0.804 | ||||
EN5
| 0.892 |