| 理论名称 | 文献来源 |
| Theory of Planned Behavior | [2] [9] [21] [26] [31] [46] [47] [48] [49] [50] [51] [52] [53] [54] |
| Gender Schema Theory | [55] |
| Theory of Values-Belief-Norm | [55] |
| Organismic Integration Theory | [55] |
| Theory of Reasoned Action | [40] [56] |
| Social Learning Theory | [57] |
| Enrichment Model | [57] |
| Spillover Model | [57] |
| Border Theory | [57] |
| Theory of Perceived Corporate Social Responsibility | [6] |
| Theory of Retailer-Consume Relationship Quality | [6] |
| Signaling Theory | [5] |
| Attitude-Behavior-Context Theory | [5] |
| Stimulus-Organism-Response Theory | [4] |