| 潜变量 | 观察变量 | 标准负荷 | Cronbach’s α | CR | AVE |
| 感知有用性 | PU1 | 0.809 | 0.852 | 0.8254 | 0.6122 |
| PU2 | 0.732 | ||||
| PU3 | 0.804 | ||||
| 习惯性 | XG1 | 0.645 | 0.734 | 0.7545 | 0.5088 |
| XG2 | 0.815 | ||||
| XG3 | 0.668 | ||||
| 感知风险性 | PR1 | 0.732 | 0.849 | 0.6428 | 0.4746 |
| PR2 | 0.643 | ||||
| 隐私控制性 | IC1 | 0.531 | 0.701 | 0.7755 | 0.544 |
| IC2 | 0.833 | ||||
| IC3 | 0.810 | ||||
| 社交媒体信任性 | SMT1 | 0.629 | 0.888 | 0.5878 | 0.3237 |
| SMT2 | 0.555 | ||||
| SMT3 | 0.517 | ||||
| 隐私关注性 | PC1 | −0.607 | 0.703 | 0.6202 | 0.354 |
| PC2 | −0.644 | ||||
| PC3 | −0.528 |