潜变量 | 观察变量 | 标准负荷 | Cronbach’s α | CR | AVE |
感知有用性 | PU1 | 0.809 | 0.852 | 0.8254 | 0.6122 |
PU2 | 0.732 | ||||
PU3 | 0.804 | ||||
习惯性 | XG1 | 0.645 | 0.734 | 0.7545 | 0.5088 |
XG2 | 0.815 | ||||
XG3 | 0.668 | ||||
感知风险性 | PR1 | 0.732 | 0.849 | 0.6428 | 0.4746 |
PR2 | 0.643 | ||||
隐私控制性 | IC1 | 0.531 | 0.701 | 0.7755 | 0.544 |
IC2 | 0.833 | ||||
IC3 | 0.810 | ||||
社交媒体信任性 | SMT1 | 0.629 | 0.888 | 0.5878 | 0.3237 |
SMT2 | 0.555 | ||||
SMT3 | 0.517 | ||||
隐私关注性 | PC1 | −0.607 | 0.703 | 0.6202 | 0.354 |
PC2 | −0.644 | ||||
PC3 | −0.528 |