|
| 2017 | 2018 | 2019 | |||
| 泡泡玛特品牌产品 | 人民币(千元) | 所占百分比(%) | 人民币(千元) | 所占百分比(%) | 人民币(千元) | 所占百分比(%) |
| 自有IP | 41,021 | 25.90% | 215,714 | 41.90% | 627,027 | 37.20% |
| 独家IP | 4843 | 3.10% | 24,254 | 4.70% | 111,112 | 6.60% |
| 非独家IP |
|
| 18,213 | 3.50% | 159,820 | 9.505 |