|
| Model 1 | Model 2 | Model 3 | |||
| B (S.E.) | β | B (S.E.) | β | B (S.E.) | β | |
| 常数 | 0.57 (0.25) |
|
|
| 0.38 (0.27) |
|
| 特性_款式 | 0.17 (0.08) | 0.16 |
|
| 0.13 (0.07) | 0.12 |
| 特性_价格 | −0.10 (0.08) | −0.09 |
|
| −0.06 (0.07) | −0.06 |
| 特性_性能 | 0.38 (0.08) | 0.41*** |
|
| 0.37 (0.08) | 0.33*** |
| 特性_能耗 | 0.05 (0.06) | 0.06 |
|
| 0.01 (0.06) | 0.01 |
| 特性_安全 | 0.27 (0.09) | 0.29** |
|
| 0.13 (0.08) | 0.14 |
| 特性_功能 | 0.17 (0.08) | 0.16 |
|
| 0.09 (0.08) | 0.08 |
| 品牌形象 |
|
| 0.82 (0.10) | 0.59*** | 0.45 (0.11) | 0.34*** |
| F (ΔR2) | 11.40 (0.48***) | 12.37 (0.39***) | 12.01 (0.53***) | |||