| 农村 (n = 164) | 城镇 (n = 40) | t | p | |
| 控制感 | 2.476 ± 0.457 | 2.514 ± 0.484 | −0.464 | 0.643 |
| 易比性 | 2.913 ± 0.588 | 2.955 ± 0.662 | −0.391 | 0.696 |
| 体验性 | 2.640 ± 0.463 | 2.586 ± 0.494 | 0.649 | 0.517 |
| 参照性 | 2.726 ± 0.615 | 2.768 ± 0.595 | −0.392 | 0.695 |
| 突出性 | 2.461 ± 0.561 | 2.412 ± 0.427 | 0.607 | 0.545 |
| 折衷性 | 3.204 ± 0.558 | 3.156 ± 0.683 | 0.466 | 0.642 |
| 总均分 | 2.737 ± 0.255 | 2.732 ± 0.247 | 0.108 | 0.914 |