变量 | 题项 | 因子载荷 | Cronbach’s α (CR) | AVE | 变量 | 题项 | 因子载荷 | Cronbach’s α (CR) | AVE |
顾客欣喜 | CD1 | 0.891 | 0.851 (0.867) | 0.685 | 计算承诺 | CC1 | 0.708 | 0.814 (0.826) | 0.615 |
CD2 | 0.783 | CC2 | 0.902 | ||||||
CD3 | 0.805 | CC3 | 0.728 | ||||||
顾客契合 行为 | CE1 | 0.693 | 0.898 (0.906) | 0.661 | 情感承诺 | EC1 | 0.807 | 0.917 (0.923) | 0.750 |
CE2 | 0.874 | EC2 | 0.994 | ||||||
CE3 | 0.793 | EC3 | 0.777 | ||||||
CE4 | 0.871 | EC4 | 0.871 | ||||||
CE5 | 0.819 |
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