变量 | M:契合行为 | M2:计算承诺 | M3:情感承诺 | M4:契合行为 | ||||
β | t | β | t | β | t | β | t | |
控制变量 |
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性别 | 0.121 | 1.755 | 0.010 | 0.122 | 0.040 | 0.618 | 0.109 | 1.702 |
年龄 | 0.086 | 1.011 | −0.007 | −0.074 | −0.040 | −0.506 | 0.098 | 1.256 |
收入 | −0.150 | −1.648 | 0.010 | 0.092 | 0.021 | 0.251 | −0.158 | −1.883 |
自变量 |
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顾客欣喜 | 0.499 | 7.110*** | 0.257 | 3.201* | 0.634 | 9.690*** | 0.273 | 3.315** |
中介变量 |
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计算承诺 |
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| 0.223 | 3.340** |
情感承诺 |
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| 0.269 | 3.285** |
R2 | 0.269 | 0.104 | 0.365 | 0.380 | ||||
F值 | 12.915*** | 2.399* | 19.587*** | 15.197*** |