Paired Differences

t

df

Sig. (2-tailed)

Mean

Std. Deviation

Std. Error Mean

95% Confidence Interval of the Difference

Lower

Upper

Pair 1

纪念品丰富性期望值–纪念品丰富性感知值

1.804

2.291

0.162

1.484

2.124

11.108

297

0.000

Pair 2

广告匹配度期望值–广告匹配度感知值

0.693

2.050

0.145

0.407

0.980

4.771

297

0.000

Pair 3

互动活动趣味性期望值–互动活动趣味性感知值

1.226

2.039

0.145

0.941

1.511

8.485

297

0.000