编号

关键词

频数

中心性

年份

1

social media marketing

29

0.84

2015

2

Social media

25

0.53

2015

3

corporate social responsibility

3

0.00

2017

4

small and medium enterprises

3

0.01

2018

5

marketing strategies

3

0.00

2018

6

structural equation modelling

3

0.07

2022

7

digital marketing

2

0.01

2020

8

marketing capabilities

2

0.01

2023

9

social networks

2

0.13

2016

10

entrepreneurial marketing

2

0.03

2020

11

perceived usefulness

2

0.00

2022

12

marketing strategy

2

0.03

2015

13

small business

2

0.00

2015

14

perceived ease of use

2

0.00

2021

15

advertising and promotion

2

O.00

2015

16

price promotion

2

0.00

2017

17

online marketing

2

0.06

2016

18

sales performance

2

0.00

2018

19

marketing communication

2

0.00

2017

20

hospitality sector

2

0.00

2017

21

literature review

2

0.01

2020