性别

男

女

c²

P值

消费动机

是(%)

不是(%)

是(%)

不是(%)

提神、集中注意力

564 (53.8%)

484 (46.2%)

628 (52.4%)

570 (47.6%)

0.437

0.508

补充能量，降低疲劳感

666 (63.5%)

382 (36.5%)

710 (59.3%)

488 (40.7%)

4.323*

<0.05

喜欢口感

665 (63.5%)

383 (36.5%)

616 (51.4%)

582 (48.6%)

33.041***

<0.001

尝试新品种、新口味

452 (43.1%)

596 (56.9%)

491 (41.0%)

707 (59.0%)

1.056

0.304

流行

173 (16.5%)

875 (83.5%)

153 (12.8%)

1045 (87.2%)

6.289*

<0.05

和同伴一起喝

255 (24.3%)

793 (75.7%)

198 (16.5%)

1000 (83.5%)

11.073**

<0.01