| 变量 | 测项 | 成分 | ||||||
| 品牌知名度 | BA1 | 0.838 |
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| BA2 | 0.718 |
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| |
| BA3 | 0.883 |
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| |
| BA4 | 0.845 |
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| |
| BA5 | 0.819 |
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| |
| 感知质量 | BQ1 |
| 0.804 |
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|
|
|
|
| BQ2 |
| 0.849 |
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|
|
|
| |
| BQ3 |
| 0.831 |
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|
|
|
| |
| BQ4 |
| 0.836 |
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|
|
|
| |
| 品牌文化 | BM1 |
|
| 0.866 |
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|
|
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| BM2 |
|
| 0.906 |
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|
|
| |
| BM3 |
|
| 0.680 |
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|
|
| |
| 品牌原创力 | BC1 |
|
|
| 0.874 |
|
|
|
| BC2 |
|
|
| 0.893 |
|
|
| |
| BC3 |
|
|
| 0.871 |
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|
| |
| 创作团队联想 | CA1 |
|
|
|
| 0.871 |
|
|
| CA2 |
|
|
|
| 0.910 |
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| |
| CA3 |
|
|
|
| 0.861 |
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| |
| 品牌评价 | BV1 |
|
|
|
|
| 0.888 |
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| BV2 |
|
|
|
|
| 0.849 |
| |
| BV3 |
|
|
|
|
| 0.883 |
| |
| 品牌忠诚度 | BL1 |
|
|
|
|
|
| 0.841 |
| BL2 |
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|
|
| 0.809 | |
| BL3 |
|
|
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|
|
| 0.810 | |
| BL4 |
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|
|
| 0.865 | |