变量 | 测项 | 成分 | ||||||
品牌知名度 | BA1 | 0.838 |
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BA2 | 0.718 |
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BA3 | 0.883 |
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BA4 | 0.845 |
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BA5 | 0.819 |
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感知质量 | BQ1 |
| 0.804 |
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BQ2 |
| 0.849 |
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BQ3 |
| 0.831 |
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BQ4 |
| 0.836 |
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品牌文化 | BM1 |
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| 0.866 |
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BM2 |
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| 0.906 |
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BM3 |
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| 0.680 |
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品牌原创力 | BC1 |
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|
| 0.874 |
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BC2 |
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| 0.893 |
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BC3 |
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| 0.871 |
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创作团队联想 | CA1 |
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|
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| 0.871 |
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CA2 |
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| 0.910 |
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| |
CA3 |
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| 0.861 |
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品牌评价 | BV1 |
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| 0.888 |
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BV2 |
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| 0.849 |
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BV3 |
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| 0.883 |
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品牌忠诚度 | BL1 |
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| 0.841 |
BL2 |
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| 0.809 | |
BL3 |
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| 0.810 | |
BL4 |
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| 0.865 |