| Component | ||
1 | 2 | 3 | |
Base wine taste | 0.813 | 0.173 | 0.307 |
Types of taste | 0.751 | 0.120 | 0.400 |
Price | 0.696 | 0.522 | 0.038 |
Packaging level | 0.736 | 0.363 | 0.225 |
Paperwork quality | 0.222 | 0.728 | 0.433 |
Portability | 0.284 | 0.756 | 0.191 |
Advertisement | 0.226 | 0.824 | 0.241 |
Brand reputation | 0.626 | 0.419 | 0.379 |
Customer service attitude and efficiency | 0.273 | 0.368 | 0.822 |
Physical distribution and after-sales | 0.439 | 0.275 | 0.770 |