Component

1

2

3

Base wine taste

0.813

0.173

0.307

Types of taste

0.751

0.120

0.400

Price

0.696

0.522

0.038

Packaging level

0.736

0.363

0.225

Paperwork quality

0.222

0.728

0.433

Portability

0.284

0.756

0.191

Advertisement

0.226

0.824

0.241

Brand reputation

0.626

0.419

0.379

Customer service attitude and efficiency

0.273

0.368

0.822

Physical distribution and after-sales

0.439

0.275

0.770