| 模型1 | 模型2 | 模型3 | |
| 常数 | 5.465** (49.764) | 5.465** (65.113) | 5.458** (65.371) |
| 推荐类型 | 0.636** (2.893) | 0.708** (4.213) | 0.707** (4.233) |
| 消费者知识 | 0.523** (8.371) | 0.519** (8.364) | |
| 推荐类型*消费者知识 | −0.187 (−1.501) | ||
| 样本量 | 99 | 99 | 99 |
| R2 | 0.079 | 0.468 | 0.480 |
| 调整R2 | 0.070 | 0.457 | 0.464 |
| F值 | F (1, 97) = 8.368, p = 0.005 | F (2, 96) = 42.197, p = 0.000 | F (3, 95) = 29.250, p = 0.000 |