变量 | 题项 | 校正项总计相关性(CITC) | 项已删除的α系数 | Cronbach α系数 |
感知信任 | RT1 | 0.724 | 0.832 | 0.866 |
RT2 | 0.761 | 0.797 | ||
RT3 | 0.751 | 0.807 | ||
感知价值 | PV1 | 0.759 | 0.865 | 0.890 |
PV2 | 0.773 | 0.854 | ||
PV3 | 0.824 | 0.808 | ||
购买意愿 | PI1 | 0.701 | 0.859 | 0.879 |
PI2 | 0.770 | 0.834 | ||
PI3 | 0.785 | 0.827 | ||
PI4 | 0.710 | 0.860 | ||
消费者知识 | CK1 | 0.816 | 0.922 | 0.935 |
CK2 | 0.775 | 0.929 | ||
CK3 | 0.843 | 0.917 | ||
CK4 | 0.814 | 0.922 | ||
CK5 | 0.885 | 0.909 |