| 购买意愿 | 感知信任 | 感知价值 | 购买意愿 | |
| 常数 | 4.540** (12.435) | 4.521** (13.133) | 4.509** (13.081) | 0.312 (0.861) |
| 推荐类型 | 0.642** (2.753) | 0.636** (2.893) | 0.634** (2.883) | 0.047 (0.337) |
| 感知信任 | 0.522** (5.678) | |||
| 感知价值 | 0.414** (4.510) | |||
| 样本量 | 99 | 99 | 99 | 99 |
| R2 | 0.072 | 0.079 | 0.079 | 0.705 |
| 调整R2 | 0.063 | 0.070 | 0.069 | 0.696 |
| F值 | F (1, 97) = 7.579, p = 0.007 | F (1, 97) = 8.368, p = 0.005 | F (1, 97) = 8.313, p = 0.005 | F (3, 95) = 75.685, p = 0.000 |