变量 | 测度项 | 因子载荷 |
可视性 | VA1 | 0.847 |
| VA2 | 0.859 |
| VA3 | 0.809 |
| VA4 | 0.826 |
表达性 | MA1 | 0.798 |
| MA2 | 0.839 |
| MA3 | 0.872 |
| MA4 | 0.823 |
| MA5 | 0.864 |
购物引导性 | GSA1 | 0.816 |
| GSA2 | 0.855 |
| GSA3 | 0.878 |
| GSA4 | 0.868 |
社会临场感 | SP1 | 0.775 |
| SP2 | 0.721 |
| SP3 | 0.902 |
| SP4 | 0.835 |
远程临场感 | TP1 | 0.877 |
| TP2 | 0.917 |
| TP3 | 0.857 |
| TP4 | 0.89 |
购买意愿 | PI1 | 0.904 |
| PI2 | 0.865 |
| PI3 | 0.813 |