Model | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | ||
B | Std. Error | Beta | ||||
1 | (Constant) | 49.691 | 0.599 |
| 82.952 | 0.000 |
关键词态度 | −0.030 | 0.014 | −0.324 | −2.166 | 0.025 | |
关键词召回 | 0.001 | 0.007 | 0.032 | 0.172 | 0.065 | |
关键词苹果 | −0.016 | 0.044 | −0.092 | −0.372 | 0.015 | |
关键词中国 | −0.034 | 0.028 | −0.211 | −1.228 | 0.036 | |
关键词华为 | −0.119 | 0.047 | −0.480 | −2.531 | 0.022 | |
关键词消费者 | −0.024 | 0.012 | −0.447 | −2.070 | 0.034 |