|
| 10% | 25% | 50% | F | 事后比较 | |
| 价格折扣幅度 | 2.24 (0.97) | 3.84 (0.91) | 5.43 (1.02) | 1022.00** | 10% < 25% < 50% | |
| 买赠折扣幅度 | 2.30 (1.02) | 3.79 (0.96) | 5.40 (1.06) | 874.11** | 10% < 25% < 50% | |
|
| 价格折扣 | 买赠折扣 | F | 事后比较 | ||
| 熟悉程度 | 5.26 (1.37) | 4.83 (1.32) | 37.45** | 买赠折扣 < 价格折扣 | ||