变量 | 模型1 | 模型2 | 模型3 | 模型4 | 模型5 |
评论极差 | 2.689 (0.008) |
|
|
| 1.476 (0.000) |
评论时效性 |
| 3.016 (0.003) |
|
| 2.931 (0.004) |
评论数量 |
|
| 5.857 (0.000) |
| 2.574 (0.011) |
课程价格 |
|
|
| −3.232 (0.001) | −4.070 (0.000) |
情感信任2 | −1.940 (0.033) | −1.680 (0.014) | −2.475 (0.014) | −1.624 (0.015) | −3.137 (0.002) |
认知信任2 | −2.017 (0.045) | −2.865 (0.004) | −3.781 (0.000) | −3.588 (0.000) | −3.795 (0.000) |
常数项 | 38.329 (0.000) | 37.813 (0.000) | 44.905 (0.000) | 38.894 (0.000) | 36.356 (0.000) |
F统计值 | 7.609 | 8.283 | 17.162 | 8.759 | 13.46 |
P值 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |