变量 | 测量题项 | Cronbach's α | 因子载荷量 |
建构真实 | CA1 | 0.789 | 0.571 |
CA2 | 0.783 | ||
CA3 | 0.674 | ||
CA4 | 0.616 | ||
CA5 | 0.603 | ||
CA6 | 0.658 | ||
品牌认同 | BI1 | 0.815 | 0.753 |
BI2 | 0.680 | ||
BI3 | 0.814 | ||
BI4 | 0.812 | ||
BI5 | 0.742 | ||
品牌忠诚 | BL1 | 0.814 | 0.567 |
BL2 | 0.569 | ||
BL3 | 0.804 | ||
BL4 | 0.782 | ||
BL5 | 0.765 | ||
怀旧倾向 | IN1 | 0.795 | 0.761 |
IN2 | 0.634 | ||
IN3 | 0.812 | ||
IN4 | 0.717 | ||
FN1 | 0.649 | ||
FN2 | 0.714 | ||
FN3 | 0.788 | ||
FN4 | 0.788 | ||
PN1 | 0.537 | ||
PN2 | 0.614 | ||
PN3 | 0.761 | ||
PN4 | 0.705 | ||
PN5 | 0.697 |