因子 | 题项 | 标准载荷 | SMC | Cronbach’s α | CR | AVE |
感知价格优势 | PPA1 | 0.874 | 0.764 | 0.918 | 0.918 | 0.789 |
PPA2 | 0.894 | 0.799 | ||||
PPA3 | 0.896 | 0.803 | ||||
感知娱乐 | PEN1 | 0.880 | 0.774 | 0.930 | 0.931 | 0.818 |
PEN2 | 0.933 | 0.870 | ||||
PEN3 | 0.900 | 0.810 | ||||
熟悉性 | FAM1 | 0.850 | 0.723 | 0.929 | 0.930 | 0.815 |
FAM2 | 0.938 | 0.880 | ||||
FAM3 | 0.918 | 0.843 | ||||
感知服务质量 | SEQ1 | 0.882 | 0.778 | 0.935 | 0.936 | 0.785 |
SEQ2 | 0.920 | 0.846 | ||||
SEQ3 | 0.919 | 0.845 | ||||
SEQ4 | 0.820 | 0.672 | ||||
主观规范 | SN1 | 0.912 | 0.832 | 0.919 | 0.920 | 0.794 |
SN2 | 0.913 | 0.834 | ||||
SN3 | 0.846 | 0.716 | ||||
信任 | TR1 | 0.863 | 0.745 | 0.931 | 0.930 | 0.770 |
TR2 | 0.921 | 0.848 | ||||
TR3 | 0.845 | 0.714 | ||||
TR4 | 0.879 | 0.773 | ||||
满意度 | SA1 | 0.883 | 0.780 | 0.920 | 0.918 | 0.788 |
SA2 | 0.888 | 0.789 | ||||
SA3 | 0.892 | 0.796 | ||||
关系承诺 | RC1 | 0.887 | 0.787 | 0.930 | 0.929 | 0.814 |
RC2 | 0.912 | 0.832 | ||||
RC3 | 0.908 | 0.824 | ||||
用户粘性 | SI1 | 0.895 | 0.801 | 0.910 | 0.910 | 0.772 |
SI2 | 0.843 | 0.711 | ||||
SI3 | 0.897 | 0.805 |