| 网站相关因素 | 参考文献 | 使用频数 |
| Website Characteristics/ Personality | [10] [65] | 2 |
| System Usability | [33] | 1 |
| Top Reviews Information | [19] | 1 |
| Exterior Design | [42] [66] | 2 |
| Visual Appeal | [26] [37] [67] | 3 |
| Product Description | [68] | 1 |
| Product Display | [40] | 1 |
| Product Content | [40] | 1 |
| Para-Social Interaction | [69] | 1 |
| E-Store Content | [70] | 1 |