变量/维度 | 最小值 | 最大值 | 平均值 | 标准差 |
内衣质量好(High quality of the product) | 1 | 5 | 4.33 | 0.833 |
价格合理(A price I feel is appropriate) | 1 | 5 | 3.93 | 0.823 |
产品让我自信(The products make me feel body confident) | 1 | 5 | 3.42 | 1.064 |
广告和营销有创意(Advertising and marketing are creative) | 1 | 5 | 3.15 | 1.143 |
广告模特有吸引力(How attractive the advertising models are) | 1 | 5 | 2.99 | 1.170 |
我认同这个品牌的价值观(I identify with the brand’s philosophy and values) | 1 | 5 | 3.38 | 1.172 |