变量/维度

最小值

最大值

平均值

标准差

内衣质量好(High quality of the product)

1

5

4.33

0.833

价格合理(A price I feel is appropriate)

1

5

3.93

0.823

产品让我自信(The products make me feel body confident)

1

5

3.42

1.064

广告和营销有创意(Advertising and marketing are creative)

1

5

3.15

1.143

广告模特有吸引力(How attractive the advertising models are)

1

5

2.99

1.170

我认同这个品牌的价值观(I identify with the brand’s philosophy and values)

1

5

3.38

1.172